The American Rejects Digipak & Magazine- Focus Group

Audience Feedback:

‘The font was quite harsh and bold conveying a more rebellious tone towards the type of music and what kind of band they are.’

‘The black font as well as the black and white image used of the band on the digipak makes the digipak more appealing and stylish.’

‘The black and white image makes the image more unique creating elements of nostalgia.’

‘I liked the contrast from the darker colour digipak compared with the brightness and power of the magazine advert, which draws the audience in and self-promotes the band.’

What I learnt?

·     Creating harsh tones through font could help represent the band as being more rebellious and convey the message of our music video through the use of font.

·     Though there is a lack of synergy within the products, it still represents the bands different aspects, in the digipak and magazine advert, showing more of a confident side to their audience in the magazine advert.

The use of the black and white effect was really creative, and we hope to add more creativity to our album and magazine advert.