Paper Mache earth- positive associations with different images are subverted to have to dark associations, undertone to create a dark, realisation within the music video. Positive images ae destroyed.
Lantern- We want to resemble an artistic image within our music video this will look like the sun ‘Sun’ linking with the lyrics. We want a black background to enhance the brightness of the sun.
Light bulb- ‘You are my light’ we to create an effect of a flickering light emphasising this dark undertone through the music video. This will create an unusual dark effect engaging with the audience.
Analogue clock- simplistic, effective, simple band. This simple technique by replicating the lyrics with an Analogue clock can simply connect with the lyrics of the songs, this can be seen as effective when this positive image is destroyed, we may want to speed this or slow this down with the use of speed duration create a tense aggressive scene.
Mug shot- band detailed- the subversion of this stereotypical pure, light exterior transformed to associations of danger and crime, amplifies this dark image we are trying to express through the several transformations of stereotypical associations with positive images subverted to a more aggressive, dark outlook of these images.
Glittery blood- The use of glittery blood, creates a superficial outlook on these lyrics reflecting the light exterior image and also to create a cool artistic image.
Mouldy plum- To subvert this image to reveal this dark undertone
Cellophane- band logo- Advertising technique as well as creating an artistic look about the video
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